When the work pressure is greatest, escapism becomes even more powerful. Sadly, a healthy and hard-working life is not necessarily a guarantee for a long life - I heard today about someone I know who was diagnosed with cancer. This made me aware (as if I needed to be) how important it is to be as hedonistic as possible. So, what I did was, I went to get my hair cut and coloured, in the Klartext training salon, in Bine's School. They also dyed my lashes and my eyebrows, and while I was being coloured, the hairdressing student gave me a hand massage. I realized once more that I could quite easily settle into a life of being stupid and pampered, where I never read a newspaper again, only Hello! magazine, and spend my day doing nice things, instead of worrying about how sick the world is. Since I will never be rich and pampered, I have long ago joined the LOVOS - people practising a "lifestyle of voluntary simplicity". I think we probably invented LOVOS. Now, this is the kind of stuff that I research for a living, and I concluded quite happily that LOVOS are, on the whole, of no interest whatever for marketing purposes.